Tuesday 25 September 2012

‘Barfi’ shines, ‘Heroine’ disappoints at the BO



If we go by the graph then we will find that ‘Barfi!’ overshadows the latest release ‘Heroine’. Though ‘Barfi!’ was released two weeks before ‘Heroine’, the film still is going strong at the box-office. The official entry to Oscar has kept the tempo of the film going.

The opening collection of ‘Barfi!’ is much higher compared to highly anticipated movie ‘Heroine’. Heroine’s first weekend collection is Rs 22.49 crore (Friday Rs 7.35 cr, Saturday Rs 7.41cr and Sunday Rs 7.73 cr) while ‘Barfi!’ has collected around Rs 57.14 crore in its first weekend and Rs 15 crore in its second weekend making its total to Rs 62.14 crore in just10 days.
Girish Wankhede, official spokesperson of a multiplex chain says, "The reviews and the audience reactions for Heroine are mixed. And for Barfi!, the timely Oscar entry announcement has boosted the collections and in fact we are thinking of increasing shows at our theatres."

Trade analyst Atul Mohan says, "I think both Barfi! and Heroineshould have been spaced out as both are from the same production house." Trade expert Amod Mehra adds, "Heroine has nothing new to offer and the second half is dragging. It is a depressing film and will lose at least 20 to 30 per cent of its investment."
An interesting study reveals that ‘Heroine’ is the first woman oriented that does well at the box-office. The past record shows that 7 Khoon Maaf garners 8.82 cr, Rs Tanu Weds Manu collects 10.85cr, Rs 12.02 cr for No One Killed Jessica, Rs 29.89 cr for The Dirty Picture, Rs 13.25 cr for Kahaani, Rs 6.28 cr for Hate Story and Rs 17.38 cr for Jism 2.

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